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Commercials About Adoption Part II

In Part I of Commercials About Adoption, we looked at the rise of captivating commercials. Big brands are creating commercials that are worth talking about. They want to initiate the conversation about their brand with their creative take on advertising. Recently, we have started to see companies step outside their comfort zone as they are […]

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Commercials about Adoption Part I

Today, commercials are being created to capture an audience’s attention and to evoke feeling and emotion. Big brands are now creating commercials worth talking about. Whether they get the audience’s attention with something wild, crazy or tear-jerking, their purpose is to start a conversation about their brand and that is just what they are doing. […]

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